Ayami Nishimura

Part one: Colour & Collaboration

With an edgy style that is both colorful and classical, London-based Japanese-born makeup artist Ayami Nishimura juxtaposes modernity with the textural colors of nature. We See Beauty paired the self-taught Ayami with London-based furniture and interior designer Faye Toogood to create the first-ever collaborative collection for MAKE.

Ayami jets between New York and London, working with the avant-garde of photographers, including Rankin, a cult-fashion publisher and photographer with whom she has just published a book of her most directional work that combines beauty, sculpture and fantasy called Ayami Nishimura.

Ayami's subtly whimsical style has been featured on the pages of British Vogue, Japanese Vogue, Chinese Vogue, Teen Vogue, Vogue Gioiello, Numero, Dazed & Confused, Harpers Bazaar UK, Another Magazine and more.

Ayami recently sat with We See Beauty to share how she sees colors in everything, and how the combination of colorless nature and patterns in nature sparked the creative process for the New Medieval collection, the first of two collections by Faye and Ayami for MAKE.

To view the New Medieval collection for MAKE, click here.


Since I started makeup, I started to see things differently. Everything has a color and we are surrounded by colors. But we just don’t think about it and forget about it, and not even looking at things. But since I started to do makeup I more like look at things and then which different colors goes together or against each other. Or like nature or flowers or skies. Or when I go away, different countries have different colors. And that’s interesting to me, as well.

How we worked together with Faye was very interesting because I met her and she is a furniture designer and so I went to the studio and that was already interesting to me. And she’s very calm and chatty and friendly and I really liked her straight away. All her ideas and references are coming from different places and then she was into nature. And I’m into nature for makeup and colors and stuff too, but very different nature we were looking at, so that was interesting.

She was into quite colorless nature to me, like volcano ash, or smoke or sheet ice or like metal sort of things. And then I’m normally into more colorful things: like flowers, and birds or animal patterns. So that was very different. We swapped references each. Yeah, it was very interesting process.